Sans Normal Emjo 2 is a very light, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, posters, packaging, airy, modern, gentle, refined, calm, elegance, approachability, clarity, contemporary feel, monoline, rounded, humanist, open apertures, soft terminals.
A delicate monoline sans with generous sidebearings and a relaxed, right-leaning construction. Strokes stay consistently thin, with rounded curves and softly finished terminals that keep corners from feeling sharp. Letterforms favor open, spacious bowls and apertures, with a slightly organic rhythm in the way curves and joins are drawn, giving the overall texture an even, light color in text.
Best suited to applications that benefit from a light, sophisticated voice: brand identities, editorial headings and pull quotes, lifestyle packaging, and airy poster typography. It can also work in UI or product text when set at comfortable sizes and with ample line spacing to preserve its fine stroke presence.
The font conveys a quiet, contemporary elegance—light on its feet and unobtrusive. Its rounded geometry and gentle slant read as approachable and polite rather than technical, lending a clean but personable tone.
The design appears intended to offer a clean, contemporary sans that feels softer and more human through rounded construction and a gentle forward slant, prioritizing openness and visual ease over strong typographic assertiveness.
Uppercase forms appear restrained and geometric, while the lowercase introduces more humanist nuance (notably in the descenders and the relaxed, looping shapes). Numerals match the same thin, rounded line quality, keeping the set visually coherent for mixed alphanumeric use.