Sans Normal Atbub 3 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Dialog' by Linotype, 'SST' by Monotype, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: ui text, body text, labels, captions, forms, neutral, practical, contemporary, straightforward, clean, space efficiency, clarity, system utility, everyday readability, monoline, open apertures, crisp terminals, compact, unfussy.
A compact, monoline sans with clean, unmodulated strokes and mostly straight-sided construction softened by rounded corners and smooth curves. Capitals sit tall and even, with simple geometry in letters like O and C and a clear, pointed A; joins and terminals are crisp and minimally treated. Lowercase forms are straightforward and readable, with open apertures and restrained curves, and the numerals follow the same plain, consistent rhythm without decorative quirks.
Well suited to interface typography, dense layouts, and editorial or product copy where space efficiency matters. It should perform reliably for labels, captions, tables, and general-purpose signage-style text that needs to stay clear at a range of sizes.
The overall tone is neutral and workmanlike, prioritizing clarity over personality. Its compact proportions and simple drawing give it a modern, utilitarian feel suitable for information-forward typography.
Designed to be a no-nonsense, space-conscious sans that maintains legibility and consistency across mixed-case text and numerals. The emphasis appears to be on a clean, contemporary default voice that integrates easily into systems and layouts without calling attention to itself.
Spacing and rhythm feel tight but orderly, creating a condensed texture in paragraphs. Round letters remain fairly upright and symmetrical, while diagonals (V, W, X, Y) are sharply drawn, adding a slightly technical edge without becoming stylized.