Slab Square Sudur 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hexi' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, sports branding, confident, retro, sporty, punchy, impact, momentum, vintage tone, headline clarity, brand presence, bracketed, calligraphic, compact, high-ink, angular.
A heavy, right-leaning slab serif with sturdy, rectangular serifs and subtly bracketed joins. Strokes are broadly even with gently rounded transitions, giving a solid, inked-in texture rather than sharp contrast. The letterforms show a slightly condensed, forward-driving rhythm, with compact apertures and firm terminals; curves (like O and C) stay robust and controlled while diagonals (V, W, X) feel emphatic and stable. Numerals are similarly weighty and straightforward, matching the strong baseline presence of the capitals and the compact, readable lowercase.
Best suited to headlines, subheads, and display settings where its weight and slanted stance can carry impact. It can also work for short editorial callouts, packaging labels, and brand marks that want a sturdy, vintage-forward voice; for longer text, it will read most comfortably at generous sizes and spacing.
The overall tone is assertive and energetic, combining a vintage, print-inspired flavor with a sporty, headline-ready punch. Its italic slant and chunky slabs project momentum and confidence, making text feel deliberate and attention-grabbing rather than delicate or quiet.
The design appears intended to deliver a bold, attention-forward italic slab serif for display typography—one that preserves strong serif structure while adding speed and emphasis through a consistent slant and compact, sturdy forms.
The texture in paragraphs is dense and consistent, with a clear emphasis on strong horizontals and confident terminals. The italic angle is moderate, keeping words cohesive and readable while still adding motion.