Serif Normal Mavu 13 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Brasilica' by CAST, 'FF Milo Serif' by FontFont, 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Danton' by Hoftype, and 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, logotypes, traditional, stately, authoritative, vintage, display emphasis, classic tone, print character, brand authority, bracketed, ball terminals, swashy, robust, warm.
A robust serif with strongly bracketed wedges and sculpted terminals, combining firm vertical stems with pronounced modulation through the curves. The letterforms are broad and generously proportioned, with ample counters and a steady, upright stance. Serifs read as sharp, flared wedges rather than slabs, and many joins show smooth bracketing that adds a carved, print-like feel. Lowercase shapes are compact and weighty, with rounded bowls and occasional ball-like terminals, while capitals are wide and emphatic with clear, confident silhouettes.
Best suited to display typography where its sculpted serifs and strong modulation can be appreciated—editorial headlines, magazine covers, posters, and bold branding. It can also work for short blocks of text or pull quotes where a classic, assertive serif voice is desired.
The overall tone is traditional and authoritative, with a classic book-and-newspaper presence. Its bold, carved details and wedge serifs give it a slightly vintage, headline-forward character that feels formal and declarative rather than delicate.
The design appears intended to deliver a conventional serif voice with extra punch for display use, emphasizing carved wedge serifs, confident proportions, and high-contrast shaping to create impact while retaining familiar text-serif structure.
The sample text shows strong word shape and consistent rhythm at large sizes, with distinctive serif accents that remain visible even in dense lines. Numerals appear sturdy and old-style in spirit, with rounded forms and prominent finishing strokes that match the serif language of the letters.