Slab Contrasted Ulsy 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Browser Serif' by AVP, 'Alkes' by Fontfabric, 'Askan' by Hoftype, 'Pratt Nova' by Shinntype, 'Calicanto' by Sudtipos, and 'Foundry Form Serif' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, confident, heritage, rugged, authoritative, impact, readability, tradition, stability, display strength, bracketed, blocky, sturdy, high-ink, compact serifs.
A heavy serif face with slab-like, bracketed terminals and a robust, high-ink color. Strokes show clear but not extreme contrast, with thick verticals and slightly thinner joins that keep counters open. Serifs are broad and squared with soft curvature into the stems, giving the forms a carved, sign-painter solidity rather than a sharp mechanical feel. Uppercase proportions are broad and stable, while the lowercase maintains a readable, workmanlike rhythm with sturdy joins and minimally delicate details.
This font is well suited to headlines, subheads, posters, and identity work where a strong, classic serif presence is needed. Its dense color and slab-like serifs make it effective for short text blocks, pull quotes, and packaging copy that benefits from a sturdy, traditional voice.
The overall tone is confident and traditional, evoking printed headlines, wood-type posters, and newsroom typography. It feels dependable and no-nonsense, with a hint of ruggedness that reads as practical and established rather than ornate.
The design appears intended to deliver a bold, traditional serif look with slab influence: solid, readable letterforms that hold together at display sizes while projecting authority and permanence.
Round letters (like O/C) are notably full and weighty, and diagonals (V/W/X) retain substantial thickness, reinforcing the bold texture in text. Numerals appear stout and headline-ready, with strong horizontal elements and clear silhouettes.