Sans Normal Efdah 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, body text, editorial, branding, packaging, friendly, contemporary, airy, casual, approachable, readability, approachability, modern tone, text economy, humanist, soft, rounded, open, lively.
A lightly slanted sans with open, rounded forms and a smooth, low-friction rhythm. Strokes are consistently even with gentle curves, tapered joins, and minimal hard corners, giving counters a clean, elliptical feel. Proportions are balanced and readable, with clear apertures and a slightly lively, handwritten-leaning construction that stays disciplined rather than decorative. Figures are simple and legible, matching the letterforms with rounded terminals and steady spacing.
Works well for interfaces, product copy, and editorial settings where a relaxed but clean sans is desired. It can support brand messaging that aims to feel approachable and modern, and it remains readable in paragraph settings thanks to open counters and steady spacing.
The overall tone is warm and contemporary, with an easygoing, conversational energy. The slant and rounded shaping make it feel personable and informal without losing clarity, lending a friendly voice to longer passages and short statements alike.
Likely designed as a friendly, modern italic sans for everyday typography—prioritizing readability, smooth texture in paragraphs, and a personable tone suitable for contemporary communication.
The italic angle is consistent across uppercase, lowercase, and numerals, creating a cohesive forward motion in text. Round letters (like O/C/G) look smooth and stable, while diagonals and joins keep a subtle humanist softness rather than geometric rigidity.