Script Afmud 1 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, invitations, packaging, greeting cards, children’s books, whimsical, storybook, playful, charming, vintage, add whimsy, handmade feel, decorative titles, friendly branding, curly terminals, monoline feel, rounded forms, ornamental, looped.
This typeface uses a clean, upright handwritten script construction with a largely even stroke weight and gently rounded joins. Letterforms are narrow and tall, with long ascenders and descenders and a compact lowercase body, creating a light, airy rhythm. Terminals frequently finish in small curls, hooks, and teardrop-like loops, giving many characters a subtly ornamental silhouette. Overall spacing feels slightly irregular in a hand-drawn way, while remaining consistent enough for continuous text.
Best suited to short headlines, titles, and pull quotes where the decorative terminals can be appreciated. It works well for greeting cards, invitations, boutique packaging, and children’s or whimsical editorial themes, and can also serve as a distinctive logo wordmark when set at larger sizes.
The tone is lighthearted and decorative, with a storybook personality and a touch of old-fashioned charm. Its curled terminals and soft forms suggest friendliness and whimsy rather than formality or austerity, making it feel inviting and expressive.
The design appears intended to capture a neat, hand-rendered script look while remaining readable, adding personality through consistent curls and loops rather than heavy swashes. It emphasizes charm and character for display settings, while keeping stroke weight controlled and forms relatively structured.
Uppercase letters lean toward display-like shapes with prominent loops and varied entry/exit strokes, while the lowercase stays simpler but keeps the signature curled terminals. Numerals also echo the same looping vocabulary, with several figures adopting open, calligraphic shapes that read as playful rather than strictly utilitarian.