Sans Normal Adbuk 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BR Hendrix' by Brink, 'Oceanwide Pro' by California Type Foundry, and 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: ui text, app design, branding, headlines, signage, modern, friendly, clean, informal, dynamic, approachability, clarity, contemporary tone, everyday readability, rounded, humanist, oblique, soft, open.
A rounded sans with an oblique, forward-leaning construction and smooth, low-contrast strokes. Curves are generously circular and corners are softened, giving the forms a gentle, approachable texture. Counters are open and spacious, with simple terminals and steady stroke joins that keep the silhouettes clear at text sizes. Uppercase shapes feel broad and even, while the lowercase keeps a straightforward, single-storey feel in key letters (notably the a and g), supporting an easy reading rhythm.
Well-suited to interface typography, product and app branding, and short-to-medium text where a friendly, modern tone is desired. The rounded shapes and open counters also make it a good fit for wayfinding, packaging, and approachable headline systems, especially when paired with clean layouts.
The overall tone is contemporary and personable, with a casual slant that adds motion without feeling aggressive. Its rounded geometry reads friendly and accessible, suggesting an everyday, user-facing voice rather than a formal editorial one.
Likely designed to deliver a contemporary sans voice with a softer, more human presence, combining rounded geometry and a consistent oblique stance to keep text feeling active and approachable.
The italic posture appears consistent across caps, lowercase, and figures, and the numerals follow the same rounded, simple construction for a cohesive typographic color. The design favors clarity over sharp detail, with smooth curves and minimal modulation creating a calm, uniform texture in paragraphs.