Sans Normal Olmot 28 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Cumhuriyet' by Fontuma, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, contemporary, direct, robust, clarity, impact, modernity, approachability, versatility, geometric, rounded, clean, solid, high legibility.
A sturdy sans with geometric construction and smooth, generously rounded curves. Strokes are heavy and even, with minimal modulation and clear, open counters that keep forms readable at display sizes. Terminals are mostly straight and blunt, while joins and shoulders remain soft, giving the overall silhouette a slightly rounded, approachable texture. Uppercase shapes are broad and stable (notably the circular O/Q and open C/G), and the lowercase maintains a straightforward, workmanlike rhythm with simple, closed bowls and short, clean extenders.
This font is well suited to headlines, posters, and brand marks where a strong, clear voice is needed. It should also perform well for signage and packaging that benefit from quick recognition and stable, high-impact shapes, especially in short phrases and large typographic settings.
The overall tone is confident and modern, with a friendly practicality rather than a delicate or formal feel. Its weight and roundness read as approachable and contemporary, suited to messaging that needs to feel clear, dependable, and upbeat without becoming playful or quirky.
The design intention appears to be a versatile, contemporary sans that prioritizes straightforward readability and visual impact through geometric proportions and a steady, even stroke structure. It aims to deliver a dependable typographic voice that feels modern and accessible across common display applications.
The numerals follow the same geometric logic, with rounded figures and solid, compact shapes that hold up well in large settings. Letterforms favor clarity over characterful detail, producing a consistent, uniform color across lines of text.