Sans Normal Morad 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids branding, stickers, playful, chunky, friendly, quirky, retro, impactful display, friendly tone, hand-cut feel, retro playfulness, rounded, soft corners, bulky, bouncy, cartoonish.
A heavy, rounded sans with compact counters, soft corners, and a slightly uneven, hand-cut silhouette. Strokes feel blocky and inflated, with gently bulging curves and occasional angled cuts that add a lively, irregular rhythm. The lowercase is large and sturdy, with simple construction and minimal interior space, keeping forms dense and high-impact. Numerals and capitals match the same chunky geometry, emphasizing broad bowls and flat, weighty terminals for a strong, poster-ready presence.
Well-suited to attention-grabbing display work such as posters, headlines, and short branding phrases where a friendly, bold voice is needed. It also fits playful packaging, event graphics, and kid-oriented or casual entertainment contexts. For longer passages, it’s better used sparingly as an accent face due to its dense counters and strong texture.
The overall tone is upbeat and approachable, with a comedic, toy-like friendliness. Its lumpy, energetic shapes read as informal and expressive rather than strict or technical, giving text a buoyant, cartoon-title character. The slight irregularity adds warmth and personality, suggesting motion and spontaneity.
The design appears intended as a high-impact display sans that blends rounded, geometric foundations with a deliberately imperfect, cutout-like wobble. The goal seems to be a fun, approachable feel with strong silhouette recognition for titles and branding.
At smaller sizes the tight counters and dense interiors can reduce clarity, especially in letters with enclosed bowls. It holds up best when given space—larger sizes, generous tracking, and simple color palettes—where its distinctive silhouettes and rhythmic wobble are most legible.