Serif Normal Pimu 6 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Acta Deck', 'Acta Display', 'Acta Pro Deck', 'Acta Pro Display', 'Acta Pro Headline', 'Keiss Title', 'Nitida Display', 'Nitida Headline', 'Prumo Deck', and 'Prumo Display' by Monotype (names referenced only for comparison).
Keywords: headlines, magazine, branding, packaging, posters, editorial, luxury, dramatic, classic, authoritative, impact, refinement, prestige, editorial voice, bracketed, hairline, calligraphic, sculptural, high-waist.
A high-contrast serif with pronounced thick-to-thin modulation, hairline joins, and sharply cut, bracketed serifs. The letterforms are upright and comparatively broad, with generous counters and a steady, formal rhythm. Curves (C, G, O, Q) show crisp, tapered terminals, while straight-sided capitals (E, F, H, N) emphasize strong vertical stems against fine horizontals. Lowercase features a traditional text-serif structure with a two-storey a and g, narrow hairline crossbars, and small, precise punctuation-like details such as the i/j dots.
Best suited to headlines, pull quotes, magazine and editorial typography, and premium branding where its contrast and width can be appreciated. It can also work for short text passages at comfortable sizes, especially when paired with ample leading and high-quality printing or rendering.
The overall tone is refined and high-end, combining classic bookish manners with a fashion-forward sharpness. Its dramatic contrast and clean finishing convey confidence and formality, making the voice feel editorial and slightly theatrical rather than casual.
The design appears intended to deliver a contemporary interpretation of conventional serifs: stately proportions, clear construction, and elevated contrast aimed at impactful editorial and brand communication.
In the text sample, the contrast reads especially strongly at larger sizes, where the hairlines and tight joins become prominent and give the face a crisp, engraved quality. Numerals follow the same high-contrast logic and feel display-oriented, with elegant curves and thin interior strokes.