Sans Normal Kunaz 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', and 'Helvetica World' by Linotype; and 'H Central' by MacCampus (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, modern, confident, punchy, impact, motion, clarity, modernity, oblique, geometric, clean, rounded, high legibility.
A heavy, oblique sans with clean, low-contrast strokes and rounded curves throughout. The letterforms feel broadly geometric, with circular bowls (O, Q, 0) and smooth joins, paired with firm, straight-sided stems. Terminals are mostly blunt and crisp, and diagonals (A, K, V, W, X) maintain a consistent angle that reinforces forward motion. Counters are open and generously sized for the weight, and overall spacing reads even and sturdy in both uppercase and lowercase.
Well suited to headlines, poster typography, and brand marks that need a strong, forward-leaning presence. It also fits sports and activewear aesthetics, packaging callouts, and short-form messaging where impact and quick readability are priorities.
The overall tone is energetic and assertive, with a streamlined, contemporary feel. The slanted posture adds motion and urgency, creating a sporty, performance-oriented impression that still stays clean and readable.
Designed to deliver a forceful, modern voice with a sense of speed and momentum, while keeping forms simple, geometric, and highly legible. The emphasis appears to be on versatile display performance and confident, contemporary branding.
Uppercase forms read strong and stable, while the lowercase keeps a utilitarian, single-storey rhythm (notably in a and g) that supports clarity at display sizes. Numerals are robust and highly legible, with simple, straightforward construction suited to signage-like applications.