Sans Normal Uhgif 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Another Grotesk' by Aleksandrs Golubovs, 'Rational' by René Bieder, and 'A Grotesk' by Roman Cernohous Typotime (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, assertive, clean, utilitarian, corporate, impact, clarity, modernity, neutral branding, readability, geometric, sturdy, high x-width, open counters, uniform stroke.
A sturdy sans with broad proportions and a heavy, even color. Stroke modulation is minimal, with clean joins and largely squared terminals that keep edges crisp. Curves are round and controlled, producing clear bowls and open apertures, while verticals and horizontals feel stable and consistent. The lowercase is straightforward and compact in feel, with simple single-storey forms (notably in a and g) and a generally uncluttered rhythm. Numerals are full and confident, with rounded shapes and straightforward construction that matches the letters.
Well-suited to headlines, posters, and prominent UI or product messaging where a dense, dark typographic color is beneficial. Its wide stance and clear forms also make it a good choice for signage, packaging, and brand systems that need a contemporary, straightforward voice.
The overall tone is direct and contemporary, prioritizing clarity and impact over personality-driven quirks. It reads as confident and no-nonsense, with a neutral, professional presence that suits bold messaging.
The design appears intended to deliver a modern, highly legible sans with strong presence and broad letterforms for emphasis. It aims for dependable clarity and consistent texture across uppercase, lowercase, and numerals, making it effective for bold display typography without decorative distraction.
The design maintains strong legibility at larger sizes thanks to generous interior space and clean spacing in the sample text. Round letters (O, Q, C) and straight-sided forms (E, F, H, N) are balanced to keep texture even, while diagonals (V, W, Y, X) add a sharp, energetic cadence without becoming spiky.