Sans Normal Podim 3 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'FF Zine Sans Display' by FontFont, 'Salda' by Hurufatfont, 'MVB Embarcadero' by MVB, 'Helia Core' by Nootype, 'Belle Sans' by Park Street Studio, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, playful, modern, sturdy, approachability, impact, clarity, modernity, rounded, soft corners, geometric, compact, high x-clarity.
A heavy, rounded sans with smooth curves, softened terminals, and minimal stroke modulation. The forms lean geometric but avoid strict rigidity through gently blunted joins and slightly elastic shaping, producing an even, solid color on the page. Counters are relatively small and apertures are fairly closed in letters like C, S, and e, while curves and verticals stay consistent and stable. Overall proportions feel compact, with broad strokes and a tight, efficient silhouette that reads strongly at display sizes.
Best suited to headlines and short-to-medium display copy where strong presence and quick recognition are key. It can work well for branding, packaging, and signage that benefit from a friendly, robust voice, and for digital UI moments like section headers or callouts where a rounded, modern sans helps soften the interface.
The rounded construction and chunky weight give the font a friendly, approachable tone with a casual, slightly playful edge. It feels contemporary and unpretentious—confident and sturdy rather than delicate—making it well suited to upbeat, everyday communication.
The design appears intended to deliver a bold, approachable sans that balances geometric simplicity with softened edges, creating a versatile display voice that stays clear and cohesive across letters and numerals.
Uppercase and lowercase share a cohesive, simplified construction that prioritizes bold shapes over fine detail. Numerals follow the same rounded, compact logic, keeping a consistent texture alongside text. The overall rhythm is steady and blocky, favoring impact and clarity over airiness.