Sans Normal Okkem 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Orgon Plan' by Hoftype, 'Multiple' by Latinotype, 'Copihue' by Letritas, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, playful, confident, contemporary, approachability, impact, clarity, modernity, rounded, soft corners, geometric, clean, open forms.
A heavy, rounded sans with smooth, continuously curved bowls and softly finished terminals. Proportions lean geometric, with near-circular counters in letters like O and C, paired with straight, sturdy stems. Joins are clean and simplified, with minimal stroke modulation and an overall even color in text. Curves are generously sized and apertures stay fairly open, helping the shapes read clearly despite the dense weight.
Best suited for headlines and short-to-medium runs where a bold, friendly voice is needed—brand marks, packaging, posters, and promotional graphics. It also works well for signage and UI callouts where rounded geometry and strong letterforms help maintain clarity at a glance.
The overall tone feels friendly and contemporary, with a slightly playful warmth coming from the rounded construction and soft terminals. Its strong silhouettes and compact curves give it a confident, poster-ready presence while remaining approachable for everyday messaging.
The design appears intended to deliver a modern, approachable sans with geometric discipline and softened edges, balancing strong impact with a welcoming tone. Its simplified details and consistent rhythm suggest a focus on reliable legibility in display-driven applications.
The figures match the letterforms with broad, rounded shapes and consistent weight, giving numerals a solid, sign-like clarity. In longer text, the type creates a dark, cohesive texture that benefits from comfortable spacing and moderate line length.