Sans Superellipse Hanoy 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'QB One' by BoxTube Labs and 'Tradesman' by Grype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, tech, futuristic, industrial, sporty, assertive, modernization, impact, clarity, cohesion, squared, rounded, geometric, modular, compact.
A heavy, geometric sans built from rounded-rectangle and superellipse forms. Strokes are consistently thick with minimal contrast, and corners are broadly radiused, producing smooth, cushioned outer shapes and similarly rounded counters. Many curves resolve into squared arcs, giving bowls and shoulders a boxy, modular feel, while diagonals and joins stay crisp and clean. Proportions read slightly extended horizontally, with large apertures and simplified terminals that keep shapes uniform and high-impact at display sizes.
This style is best suited to headlines and short runs where its bold, rounded-square shapes can establish a strong identity quickly. It works well for technology branding, sports and fitness graphics, packaging, and UI-style titling where a clean, futuristic presence is desired.
The overall tone is modern and tech-forward, with a controlled, engineered rhythm that feels utilitarian and confident. Its rounded-square geometry adds a friendly softness to an otherwise mechanical, futuristic voice, making it feel sporty and contemporary rather than retro or formal.
The design appears intended to deliver a distinctive, contemporary sans with a superelliptical, rounded-rectangular skeleton—prioritizing strong silhouettes, consistency across glyphs, and immediate legibility in display contexts.
Letterforms emphasize clarity through simple construction: circular characters lean toward squarish ovals, and openings in forms like C, S, and G are cut with straight-ish segments that reinforce the modular aesthetic. Numerals follow the same rounded-rectangular logic, maintaining a cohesive texture between text and figures.