Sans Normal Bulaw 23 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web content, branding, signage, presentations, modern, neutral, clean, friendly, corporate, clarity, versatility, modernization, neutral tone, geometric, rounded, open, crisp, balanced.
A clean sans with largely geometric construction: round letters lean on near-circular bowls and smoothly arced shoulders, while straight strokes stay even and crisp. Curves connect with restrained, squared-off terminals that read tidy rather than calligraphic. Counters are open and generously shaped, giving the alphabet an airy, even rhythm. Capitals feel wide and stable (notably in C, O, Q), while lowercase proportions stay straightforward with simple forms and minimal modulation; numerals follow the same smooth, uncluttered drawing.
Well-suited for interface typography, web and app content, and general-purpose corporate materials where a clean, contemporary sans is expected. Its open shapes and steady rhythm also make it a solid choice for headings, wayfinding-style signage, and presentation decks that need straightforward legibility.
The overall tone is modern and neutral with a slightly friendly, approachable softness from the rounded curves and open counters. It feels businesslike and contemporary rather than expressive, aiming for clarity and calm consistency.
The design appears intended as a dependable, contemporary workhorse sans: geometric enough to feel current, but restrained and even enough to stay readable and versatile across everyday layouts.
Spacing appears even and un-fussy in the sample text, supporting smooth reading in continuous lines. The design avoids quirky details; distinguishing features come primarily from proportion and the geometric roundness across letters and digits.