Sans Normal Yidor 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Brother 1816' by TipoType and 'Entendre' and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: posters, packaging, headlines, children's, branding, friendly, handmade, playful, casual, chunky, approachability, handmade feel, display impact, informal tone, rounded, soft-cornered, blobby, inked, quirky.
A heavy, rounded sans with softly squared corners and subtly irregular contours that suggest an inked or marker-made origin. Strokes stay broadly even, with gentle swelling and slight wobble at joins and terminals, producing a textured silhouette rather than crisp geometry. Counters are open and generally round, and spacing feels generously set, supporting solid legibility at larger sizes. The overall rhythm is lively, with small per-glyph variations that keep lines of text from looking mechanically uniform.
Best suited to display contexts such as posters, packaging, headlines, and brand marks where a friendly, handmade texture is desirable. It can work for short bursts of text like captions or callouts, but the dense weight and lively edges are most effective at medium-to-large sizes.
The tone is warm and approachable, leaning playful and informal. Its softened shapes and imperfect edges add a handmade charm that reads as friendly rather than strict or corporate.
The design appears intended to deliver a bold, approachable voice with a handcrafted feel while preserving straightforward sans readability. Its softened geometry and controlled irregularity aim to add personality and warmth without becoming overly decorative.
Uppercase forms appear sturdy and poster-like, while lowercase maintains the same chunky structure with simple, single-storey constructions where expected. Numerals are similarly rounded and robust, matching the letterforms’ weight and softness for cohesive display use.