Script Puray 10 is a regular weight, narrow, very high contrast, upright, short x-height font.
Keywords: headlines, packaging, invitations, greeting cards, social posts, playful, whimsical, friendly, handmade, charming, handwritten charm, display personality, festive tone, craft aesthetic, brushy, calligraphic, looped, bouncy, tall ascenders.
A lively, handwritten script with a brush-pen feel and pronounced thick–thin modulation. Strokes are mostly upright with a slightly bouncy baseline rhythm, narrow overall proportions, and tall ascenders/descenders that create an airy vertical texture. Letterforms mix smooth connections with occasional breaks, and terminals often taper to fine points or rounded ends, giving the shapes a soft, inked finish. Counters are generally open and simplified, while loops (notably in several lowercase forms) add decorative movement without becoming overly ornate.
Best used at display sizes for short-to-medium text such as headlines, quotes, invitations, greeting cards, packaging callouts, and social media graphics. It can also work for logos or wordmarks where a handmade, friendly signature-like impression is desired, but its strong contrast and animated rhythm may feel busy in long passages.
The tone is upbeat and personable, combining casual charm with a touch of polish. Its high-contrast, loopy motion reads as inviting and expressive—well suited to messaging that wants to feel warm, crafty, or celebratory rather than corporate or austere.
The design appears intended to emulate confident brush lettering: energetic, legible, and decorative enough to feel special while staying approachable. Its narrow, tall proportions and looping forms suggest a focus on expressive display typography that adds personality to titles and brand accents.
Capitals are tall and stylized, functioning like display initials that can lead a word with a bit of flourish. Numerals keep the same hand-drawn character, with simplified forms and occasional curved entry/exit strokes that help them sit comfortably alongside the letters.