Sans Normal Atleh 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, friendly, neutral, functional, everyday legibility, modern neutrality, broad usability, clean system feel, open apertures, generous spacing, geometric influence, smooth curves, monoline.
A clean sans with smooth, near-monoline strokes and a gently geometric construction. Round letters (C, O, Q) are built from even curves with open counters, while straighter forms (E, F, H, N) keep a crisp, uncluttered rhythm. Terminals are mostly straight-cut, with subtle softening from the overall curvature; the lowercase shows simple, contemporary shapes with a single-storey a and g, a compact ear on g, and a straightforward, lightly hooked f. Numerals are plain and legible, with open shapes and consistent stroke color that holds together well in text.
Well-suited to interface typography, product and web branding, wayfinding and signage, and general-purpose editorial layouts where neutral clarity is needed. It also performs confidently in presentations and marketing collateral that benefit from a contemporary, unobtrusive sans.
The tone is modern and approachable, aiming for clarity over personality. Its rounded geometry and open forms feel friendly and contemporary without becoming playful or stylized, giving it a calm, utilitarian presence suitable for everyday UI and editorial use.
Likely designed as a versatile, contemporary sans that prioritizes legibility and a smooth, even typographic color. The simplified lowercase and geometric round forms suggest an intention to feel current and friendly while remaining broadly usable across display and text contexts.
The design maintains an even texture across lines of text, supported by open apertures (notably in e and c) and uncomplicated joins that avoid dark spots. Uppercase forms read cleanly at display sizes, while the lowercase maintains a simple, unobtrusive cadence that supports continuous reading.