Sans Normal Utnum 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Real Head' and 'FF Real Text' by FontFont and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: ui text, product branding, tech marketing, headlines, signage, modern, dynamic, clean, utilitarian, technical, emphasis italic, neutral utility, modern clarity, efficient readability, oblique, neo-grotesque, crisp, open apertures, straight terminals.
This typeface is a clean oblique sans with a steady, even stroke and rounded bowl construction. Letterforms lean consistently to the right, with smooth curves, minimal modulation, and largely straight terminals that keep the silhouettes crisp. Counters are open and uncomplicated, and the overall proportions favor clarity over ornament. The numerals follow the same restrained geometry, pairing simple curves with firm, angled strokes for a unified rhythm across text and figures.
It works well for UI labels, dashboards, and product surfaces that benefit from an italicized emphasis without sacrificing legibility. The clear shapes also suit short-to-medium headlines, brand systems with a contemporary voice, and wayfinding or informational signage where quick recognition matters.
The overall tone is modern and matter-of-fact, with an energetic slant that adds motion without becoming expressive or decorative. It reads as efficient and contemporary, suitable for interfaces and information-forward design where a subtle sense of speed is helpful.
The design appears intended as a neutral, everyday oblique sans that delivers a sense of forward motion while staying highly functional. Its simplified construction and consistent slant suggest a focus on reliable readability and clean typographic color in modern layouts.
Round characters stay fairly circular while diagonals (such as in A, V, W, and X) feel taut and straight, creating a consistent balance of curved and angled forms. The punctuation in the sample text blends in quietly, supporting continuous reading rather than drawing attention.