Print Pirur 7 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, signage, branding, energetic, playful, retro, bold, expressive, hand-painted feel, display impact, vintage flavor, expressive lettering, brushy, calligraphic, rough-cut, slanted, swashy.
This typeface has a heavy, brush-like construction with a consistent rightward slant and strongly modulated stroke weight that creates sharp teardrop counters and pinched joins. Terminals are tapered and often wedge-shaped, giving strokes a carved, inked look rather than a smooth geometric finish. Curves are full and slightly irregular, with a lively rhythm and occasional swash-like flicks on letters such as J, Q, R, and y. Numerals follow the same expressive, cut-brush logic, with compact bowls and dramatic entry/exit strokes that keep the set visually cohesive.
Best suited to short, high-impact text such as posters, event titles, packaging fronts, and brand marks where the bold brush texture and contrast can be appreciated. It can also work for signage and social graphics, especially when set with generous spacing and used at display sizes rather than dense paragraphs.
The overall tone is assertive and spirited, leaning toward a nostalgic sign-painter vibe with a friendly, informal energy. Its dramatic contrast and lively brush movement make it feel theatrical and attention-seeking rather than quiet or technical.
The design appears intended to emulate bold hand-painted lettering with calligraphic contrast, prioritizing personality and visual punch over neutral readability. It aims to deliver a dynamic, vintage-leaning brush script flavor in a non-connecting, print-style alphabet that stays expressive across caps, lowercase, and figures.
Uppercase forms read as punchy display capitals with pronounced internal shaping, while lowercase letters keep a handwritten flow without connecting. Counters are relatively tight in places (notably in B, R, 8), and the strong internal highlights can create a distinctive shimmer at larger sizes.