Sans Normal Labaw 22 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Noyh' and 'Noyh Geometric' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, modern, friendly, emphasis, impact, speed, modernity, display, slanted, geometric, rounded, compact, high-impact.
This typeface is a heavy, slanted sans with smooth, rounded bowls and a broadly geometric construction. Strokes are consistently thick with minimal modulation, and curves read clean and circular across letters like O/C/Q while joins and terminals stay crisp. Uppercase forms feel compact and sturdy, with squared-off counters in letters such as B and P and a straightforward, blocky rhythm in E/F/T. Lowercase maintains a simple, single-storey look for a and g, with a modest x-height and tight, efficient shapes that keep word images dense and punchy. Numerals are equally weighty and italicized, with rounded forms in 0/8/9 and a distinctive, angled 1/7 that reinforces forward motion.
It performs best in display contexts such as headlines, posters, and bold brand marks where a strong, fast aesthetic is desirable. It also fits sporty or performance-oriented identities, packaging callouts, and promotional graphics that need compact, high-impact wording. For long text, its heavy color and persistent slant suggest using it selectively for emphasis rather than extended reading.
The overall tone is energetic and driven, with a forward-leaning stance that suggests speed and momentum. Its rounded geometry keeps it approachable rather than severe, while the heavy weight adds confidence and impact. The result feels contemporary and action-oriented, suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-energy sans voice that reads quickly and confidently. By combining rounded geometric forms with a pronounced slant and strong weight, it emphasizes motion and impact while keeping letterforms clean and broadly familiar.
The slant is steady and consistent across uppercase, lowercase, and figures, helping lines of text hold a cohesive direction. Counters remain fairly open for the weight, supporting clarity in short bursts, while the dense color and compact proportions make it visually dominant on the page.