Slab Normal Yipy 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Brandier' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, sturdy, playful, chunky, impact, approachability, retro flavor, robustness, clarity, soft slab, rounded corners, blocky, blunt, bouncy.
A heavy, soft-edged slab serif with broad proportions and compact interior counters. Strokes stay consistently thick, with gently rounded joins and blunt terminals that read as cushioned rather than sharp. The serifs are substantial and rectangular with softened corners, creating a stable, grounded silhouette. Curves are full and slightly squarish, and overall spacing feels open enough to keep the dense letterforms readable at display sizes.
It performs best in short to medium display settings where weight and presence are an advantage—headlines, poster typography, storefront or wayfinding signage, and bold brand marks. It can also work well on packaging and labels where a friendly, robust voice is needed and the letterforms can be set with comfortable tracking.
The tone is warm and approachable, with a nostalgic, mid-century poster feel. Its chunky slabs and rounded details give it a friendly, snackable impact—more inviting than formal—while still projecting confidence and durability.
The design appears intended to deliver maximum impact with a personable, retro-leaning slab structure: strong silhouettes, softened edges, and simple, workmanlike shapes that stay legible while adding character.
The font maintains a consistent, dark color across both uppercase and lowercase, producing strong emphasis in headlines. Numerals match the same stout construction and rounded slab detailing, helping mixed alphanumeric settings feel visually unified.