Sans Superellipse Jame 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, playful, retro, punchy, friendly, sturdy, impact, approachability, retro flavor, brand presence, signage legibility, rounded, blocky, soft-cornered, compact, cartoonish.
A heavy, rounded, block-constructed sans with corners softened into superellipse-like curves and mostly uniform stroke weight. Shapes are compact and wide-shouldered, with large counters that stay open despite the mass, and terminals that finish bluntly rather than tapering. Curves look squarish and inflated (notably in O/C/G/0), while straight-sided letters keep a slightly squashed, poster-like rhythm. Lowercase forms remain robust and simplified, with single-storey a and g and minimal internal detailing, favoring clear silhouettes over delicate structure.
Best suited to headlines and short statements where its compact, high-impact silhouettes can carry the message. It also works well for logos, packaging, and bold promotional graphics that benefit from a friendly, retro display feel. For longer passages, it will be most effective at larger sizes with generous spacing to keep the dense texture from feeling too heavy.
The overall tone is bold and upbeat, with a toy-like friendliness and a vintage display attitude. Its rounded rectangles and chunky proportions feel approachable and a bit comic, projecting confidence without sharpness or aggression.
The design appears intended to deliver maximum visual impact with a soft, approachable edge, using rounded-rectangle geometry to create memorable, highly legible display shapes. It prioritizes strong silhouettes and consistent mass across characters for branding-oriented typography.
In text, the dense black color and soft corners create strong line presence and a cohesive, graphic texture. The numerals share the same inflated geometry, supporting consistent branding across type and figures, while the squarish curves give the face a distinctive, stamp-like personality.