Script Ifrud 7 is a regular weight, normal width, medium contrast, italic, short x-height font.
Keywords: logotypes, branding, packaging, invitations, greeting cards, friendly, playful, personal, romantic, casual, handwritten feel, approachability, decorative caps, display emphasis, brushy, looped, bouncy, informal, rounded.
A lively, handwritten script with a brush-pen feel and gently right-leaning forms. Strokes show smooth, tapered terminals and moderate thick–thin movement, with rounded joins and frequent looped entries/exits that keep the rhythm continuous even when letters are not fully connected. Capitals are larger and more decorative, using broad curves and occasional swashes, while lowercase stays compact with a relatively short x-height and tall ascenders/descenders. Overall spacing is even for a script, with slightly irregular widths that preserve an authentic, written texture.
Best suited to display contexts where a human touch is desirable—logos, boutique branding, product packaging, social graphics, invitations, and greeting cards. It can also work for short headings or pull quotes, while long text may feel busy due to the energetic curves and compact lowercase.
The tone is warm and personable, suggesting quick, confident handwriting with a light flourish. It feels upbeat and approachable rather than formal, lending a charming, handcrafted voice to short statements and names.
The design appears intended to emulate natural brush handwriting—smooth, fluent, and slightly imperfect—while remaining coherent and readable in typical display sizes. It balances decorative capitals with a more restrained lowercase to support names and short phrases that need charm without excessive ornament.
Distinctive loop structures in letters like g, y, and z add character, and the capital set carries much of the display personality. Numerals share the same brushy modulation and simplified, handwritten construction, matching the alphabet without becoming overly ornate.