Serif Normal Radu 7 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, mastheads, packaging, dramatic, vintage, editorial, theatrical, ornate, display impact, classic revival, decorative texture, brand distinctiveness, didone-like, incised, bracketed, sharp, sculptural.
A heavy display serif with strongly sculpted letterforms and pronounced stroke modulation. The design mixes broad vertical stems with thin, razor-like hairlines and distinctive internal cut-ins that create stenciled-looking highlights, especially in rounds and diagonals. Serifs are present and tend to read as crisp, bracketed wedges, while counters are relatively tight due to the dense weight. Overall proportions skew generous and roomy, with uppercase forms feeling monumental and lowercase showing a classic serif structure with compact apertures and firm terminals.
Best suited to large sizes where the high-contrast detailing and internal cut-ins remain clear, such as headlines, posters, mastheads, and brand marks. It can also work for short editorial callouts and packaging fronts where a bold, classic serif voice is desired, but it will likely feel heavy and busy for long passages at small sizes.
The font projects a bold, theatrical presence with a vintage, poster-era sensibility. Its sharp contrasts and carved details add a sense of formality and spectacle, lending the text a ceremonial, headline-driven tone rather than a quiet, bookish one.
The design appears intended as a high-impact serif for display typography, combining traditional serif construction with carved, decorative interruptions to increase personality and memorability. Its proportions and contrast emphasize strong silhouette recognition and a distinctive, engraved texture in both uppercase and lowercase.
The rhythm is dominated by thick verticals and recurring incised notches that produce a consistent, decorative texture across both cases and numerals. In continuous text, the strong patterning and dark color create a punchy, attention-grabbing line, with the interior cuts becoming a key identifying signature.