Sans Normal Lybew 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aukim' by AukimVisuel, 'EF Diamanti Condensed' by Elsner+Flake, 'Passenger Sans' by Indian Type Foundry, 'Argumentum' by Kostic, 'Fact' by ParaType, 'Point Panther' by Sarid Ezra, 'TT Norms Pro' by TypeType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, playful, retro, impact, motion, headline emphasis, brand presence, oblique, rounded, blocky, compact, high-impact.
A heavy oblique sans with broad, rounded forms and smooth, low-contrast strokes. The design leans on circular counters and softened corners, paired with assertive, wedge-like terminals and a forward-leaning rhythm. Uppercase shapes are compact and sturdy, while lowercase maintains a simple, single-storey construction where applicable, keeping silhouettes bold and readable. Numerals follow the same chunky, rounded logic, producing a consistent, high-impact texture across lines.
Best suited to short, bold messaging where impact matters—headlines, posters, sports-related branding, packaging callouts, and promotional graphics. It can work for brief subheads or captions when set with generous tracking, but it is most convincing at medium to large sizes where the rounded details and strong slant read clearly.
The overall tone is energetic and extroverted, with a forward motion that reads as sporty and promotional. Its rounded geometry and thick massing add a friendly, playful edge, while the oblique stance keeps it feeling active and attention-grabbing.
The design intent appears to be a modern, high-energy display sans that combines rounded, approachable shapes with an aggressive forward slant for motion and emphasis. It aims for immediate legibility and strong presence in branding and advertising contexts.
Spacing appears tuned for display, creating dense, dark word shapes that hold together well in headlines. The oblique angle and large interior counters help prevent the weight from feeling overly cramped, especially in mixed-case settings and short bursts of text.