Sans Normal Doday 12 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui, branding, signage, infographics, editorial, modern, minimal, neutral, friendly, refined, clarity, simplicity, versatility, readability, airy, clean, crisp, geometric, open counters.
A crisp sans with uniform stroke weight and broadly rounded construction, mixing circular bowls with straight-sided verticals for a balanced, geometric-leaning texture. Counters are open and spacious, terminals are cleanly cut, and joins stay smooth, producing an even, airy rhythm in text. Proportions run on the roomy side, with wide rounds (notably in O/C/G and numerals) and straightforward, unembellished letterforms overall.
Well-suited to UI labels, product interfaces, and navigation where a clean, open texture supports fast scanning. It also works for branding systems seeking a restrained contemporary feel, as well as editorial subheads, infographics, and presentation typography where clarity and a tidy rhythm are priorities.
This typeface feels clean and calm, with a contemporary, understated tone. Its open curves and generous spacing give it an approachable, friendly neutrality that can read as modern and quietly refined rather than loud or expressive.
The design appears intended to deliver straightforward readability with a modern, minimal footprint. By keeping strokes consistent and forms open, it aims for a stable, low-distraction voice that remains legible while still feeling current and polished.
The figures are rounded and open, with simple, contemporary construction that matches the letterforms closely. In running text, the spacing and generous counters help maintain clarity and an even gray value, especially at larger sizes and on screen.