Sans Normal Umrur 9 is a light, very wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, magazine, posters, branding, logos, modern, elegant, editorial, minimal, refined, display focus, premium tone, modern refinement, editorial voice, clean, airy, sleek, crisp, sculpted.
This typeface presents as a clean, wide-proportioned sans with pronounced stroke modulation. Curves are smooth and generously rounded, while straight strokes stay crisp and vertically steady, creating a polished, sculptural rhythm across text. Terminals tend to taper or finish with sharp, controlled ends, and counters are open and elliptical, contributing to an airy color on the page. The forms lean toward classic, constructed geometry rather than mechanical uniformity, with clear differentiation between round letters and straight-sided structures.
It is well suited to headlines, magazine and editorial typography, and large-scale applications like posters where its width and modulation can be appreciated. The clean, sculpted shapes can also support branding and logo work that benefits from a modern, premium feel.
The overall tone feels contemporary and refined, with an editorial elegance that reads premium rather than utilitarian. The wide set and crisp modulation give it a confident, display-forward presence, while the clean construction keeps it disciplined and modern.
The design appears intended to merge a minimal sans foundation with high-fashion contrast and wide proportions, producing a distinctive display voice without resorting to decorative flourishes. Its construction prioritizes sleek silhouettes, open shapes, and a crisp, contemporary finish.
In the sample text, the wide spacing and open counters help avoid congestion at larger sizes, and the strong contrast adds a sense of sophistication. Numerals appear similarly stylized, with sleek curves and sharp joins that match the letterforms’ controlled finish.