Sans Other Esbu 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: game ui, posters, logotypes, headlines, packaging, arcade, industrial, futuristic, techno, aggressive, impact, sci-fi tone, retro digital, mechanical feel, title focus, blocky, angular, squared, stencil-like, geometric.
A heavy, block-constructed sans with squared proportions and aggressively chamfered corners. Strokes are built from straight segments with minimal curves, producing pixel-like counters and rectangular apertures (notably in letters like O, P, and R). Diagonals appear as clipped wedges rather than smooth joins, and several glyphs show deliberate notches and cut-ins that create a rugged, machined silhouette. Spacing is compact and the overall rhythm is punchy, with simplified forms that favor strong masses over delicate internal detail.
Best suited for display typography where impact and a techno-industrial character are desired—game titles and UI headers, esports or event graphics, posters, product packaging, and short brand marks. It will read strongest at medium-to-large sizes where the chamfers and internal cut-ins remain clear.
The font communicates a retro-digital, arcade-meets-industrial tone—forceful, mechanical, and slightly abrasive. Its hard angles and cutout-like details evoke sci-fi interfaces, warning labels, and game titles, giving text an assertive, high-impact voice.
The design intention appears to be a modern, modular display sans that blends arcade/pixel energy with an industrial, fabricated feel. Its geometry and cutouts aim to maximize visual strength and stylistic immediacy rather than neutral, long-form readability.
Lowercase follows the same modular, angular logic as the uppercase, reducing traditional calligraphic cues in favor of geometric consistency. Numerals are similarly squared and weighty, with simplified interior shapes that prioritize bold recognition at display sizes.