Sans Normal Gugoj 3 is a light, narrow, monoline, upright, short x-height font.
Keywords: children’s, packaging, posters, signage, headlines, friendly, casual, playful, approachable, hand-drawn, human warmth, informal clarity, cheerful display, approachable branding, rounded, soft, airy, open, whimsical.
A clean, rounded sans with a hand-drawn feel and consistent, even stroke weight. Forms are slightly condensed with generous internal space and smoothly curved terminals, giving counters a soft, open look. Curves are simple and circular in character, while straight strokes stay lightly irregular, creating an organic rhythm without sacrificing clarity. The lowercase shows modest ascenders/descenders and compact proportions, and the numerals follow the same friendly, rounded construction.
Well suited for cheerful display settings such as children’s materials, lighthearted posters, packaging, and café or boutique signage. It can also work for short headlines, pull quotes, and UI labels where a friendly, human tone is desired, especially at medium to large sizes.
The overall tone is warm and informal, reading like neat marker lettering rather than rigid typography. Its gentle curves and relaxed rhythm give it a playful, approachable personality that feels human and conversational.
The design appears intended to deliver an easygoing, handwritten sans impression with rounded, uncomplicated shapes and consistent strokes. It aims for a balance of legibility and charm, prioritizing warmth and approachability in everyday display use.
Spacing appears comfortable and slightly loose, which helps legibility at larger sizes and in short lines. The design favors simplicity over precision geometry, so it reads best when its natural, handmade texture is allowed to show.