Print Isguf 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Book Rounded W1G' by Berthold, 'Swiss 721' by Bitstream, 'FF Infra' by FontFont, 'Helvetica' by Linotype, 'Generic' by More Etc, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, chunky, bubbly, cartoon, friendly impact, handmade charm, playful display, approachable branding, rounded, soft, blobby, hand-drawn, bouncy.
A chunky, rounded display face with soft, swollen stroke shapes and gently irregular contours that read as hand-drawn. Corners are heavily rounded, counters are compact and often asymmetrical, and terminals tend to end in bulb-like blobs rather than crisp cuts. Proportions are broad with slightly uneven widths from letter to letter, producing a lively rhythm; the lowercase keeps a straightforward, printed construction (single-storey a and g) with a sturdy, squat feel. Numerals match the heavy, rounded build, with simplified forms and small inner spaces in 8/9 that reinforce the bold, friendly silhouette.
Well-suited to playful branding, children’s products, snack or candy packaging, and upbeat posters or social graphics. It also works for short headlines, badges, and labels where a friendly, hand-drawn presence is needed; for paragraphs, use larger sizes and looser spacing for clarity.
The overall tone is upbeat and approachable, leaning into a comic, kid-friendly energy. Its soft shapes and deliberate wobble feel casual and personable rather than formal, making text appear cheerful and attention-seeking without becoming aggressive.
The design appears intended to deliver a bold, friendly, hand-made look with clear, readable letterforms and a distinctly rounded, cartoon-like voice. Its slightly inconsistent widths and blobby terminals suggest an aim for warmth and personality over precision.
The weight and tight counters make it most effective at larger sizes; at smaller sizes, the interior spaces and quirky details may fill in visually. The irregular edge treatment adds personality and motion, but also means it benefits from generous tracking and line spacing in longer settings.