Sans Superellipse Otgor 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Kohinoor Telugu' by Indian Type Foundry, and 'Diaria Sans Pro' by Mint Type (names referenced only for comparison).
Keywords: branding, headlines, ui, packaging, signage, modern, friendly, confident, clean, approachable, clarity, impact, neutrality, simplicity, rounded corners, superelliptical, geometric, compact, sturdy.
The design is a heavy, clean sans with rounded-rectangle logic throughout: bowls and counters lean toward squarish circles, and corners are softly eased rather than sharply cut. Strokes are sturdy and even, producing a compact, high-impact silhouette with consistent rhythm. Curves on letters like C, G, O, S and the numerals keep a controlled, superelliptical roundness, while diagonals (A, K, V, W, X, Y) stay crisp and stable. The lowercase shows simple, familiar constructions with a single-storey a and g and generally open apertures, supporting clarity at display and large text sizes.
It suits branding systems, product/UI headlines, app and web marketing, packaging, and signage where a bold, clean sans with softened geometry is desirable. It also works well for short-to-medium blocks of text at larger sizes, such as posters, splash screens, section headers, and editorial pull quotes.
This typeface feels confident and contemporary, with a friendly, approachable tone rather than a severe or technical one. Its rounded geometry and smooth curves give it a clean, upbeat presence that reads as modern and straightforward.
The font appears designed to deliver a modern, neutral voice with strong visual presence and dependable legibility. Its superelliptical rounding suggests an intention to feel friendly and current while staying disciplined and consistent across letters and figures.
Figures are robust and straightforward, matching the letterforms’ rounded-rectangle logic and maintaining strong color in lines of text. The overall spacing and proportions create a dense, stable texture that keeps word shapes clear and punchy.