Sans Normal Bubom 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry, 'Rawson' by Latinotype, and 'Modet' by Plau (names referenced only for comparison).
Keywords: ui design, web text, editorial, presentations, corporate comms, modern, neutral, professional, minimal, approachable, clarity, versatility, legibility, neutrality, utility, clean, open counters, even rhythm, flat terminals, geometric-leaning.
A clean sans with open, rounded constructions and smooth curves paired with crisp straight strokes. Terminals are mostly flat and unadorned, producing a clear, functional texture in paragraphs. Curves are generous and consistent (notably in C, O, and S), while counters remain open for legibility; overall spacing and proportions create an even, calm color on the page.
Well-suited for user interfaces, product branding, dashboards, and general web typography where neutrality and readability matter. It also works effectively for editorial layouts, reports, and presentations, holding up in both larger headings and multi-line paragraph text without drawing attention away from content.
This typeface reads as modern, neutral, and quietly confident. Its straightforward shapes and even rhythm give it an unobtrusive, pragmatic tone that feels at home in contemporary UI and editorial settings.
The design appears intended as a general-purpose workhorse sans that prioritizes clarity and consistency across headings and running text. Its restrained forms suggest a focus on broad usability rather than stylistic display, aiming to remain readable and visually quiet in mixed content.
Numerals and uppercase forms share the same straightforward construction as the letters, supporting a consistent texture in data and headings. The sample text shows stable word shapes and comfortable readability at larger sizes, with a balanced mix of round and straight forms that avoids harshness.