Sans Normal Loreh 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink, 'Bluteau Sans' by DSType, 'Delargo DT' by DTP Types, 'Muller' by Fontfabric, 'Boston' by Latinotype, 'Greenwich' by Mint Type, 'Morandi' by Monotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, playful, impact, emphasis, motion, brand voice, oblique, blocky, rounded, compact, punchy.
A heavy, oblique sans with broad proportions and compact internal spaces. Letterforms are built from smooth, rounded geometry with flattened terminals and sturdy, uniform stroke weight, giving counters a tight, dense feel at display sizes. Curves are generous and slightly squared-off where they meet straight stems, and the overall rhythm is tight and forward-leaning, with strong, stable capitals and robust lowercase forms.
Best suited to headlines, posters, and branding where strong presence and quick recognition are needed. The dense weight and compact counters make it particularly effective for logos, sports-leaning graphics, packaging callouts, and short, punchy statements rather than long-form reading at small sizes.
The font projects a bold, high-impact voice that feels active and assertive. Its slanted stance and chunky shapes suggest motion and confidence, with a friendly, contemporary softness from the rounded construction.
Likely designed to deliver maximum impact with a contemporary, motion-forward tone. The rounded, uniform construction and consistent slant prioritize bold legibility and a cohesive, energetic texture in display typography.
Numerals are similarly weighty and wide, with closed forms (like 8 and 9) that read best at larger sizes. The punctuation in the sample text appears sturdy and simplified, matching the compact spacing and dense color of the letterforms.