Cursive Wiwu 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, logotypes, packaging, headlines, invitations, dynamic, romantic, classic, expressive, refined, handwritten flair, signature look, elegant emphasis, display impact, slanted, brushy, looping, tapered, calligraphic.
A slanted cursive script with a brisk, forward rhythm and a brush-pen feel. Strokes show tapered entry and exit terminals with occasional swelling on curves, creating a lively calligraphic contrast. Letterforms are compact and tightly set, with narrow proportions and frequent looped ascenders/descenders that give the line a continuous flow. Capitals are more ornate and gestural, while lowercase forms stay streamlined with simple joins and pointed, flicked terminals.
Well suited for brand marks, boutique packaging, invitation suites, and short headline lines where its flowing strokes and ornate capitals can be appreciated. It also works for signatures, pull quotes, and display settings where a personal, handwritten accent is desired.
The overall tone is energetic and stylish, balancing casual handwriting with a polished, signature-like elegance. Its quick strokes and sweeping loops suggest motion and confidence, giving text a personable, slightly vintage flair.
The design appears intended to emulate fast, confident brush lettering with a cohesive cursive connection and decorative capital forms, delivering a fashionable handwritten voice for display typography.
Long, sharp terminals and occasional extended cross-strokes add sparkle but can create dense texture in longer passages. Numerals follow the same handwritten logic, with angled construction and open, fluid curves that match the script’s pace.