Sans Normal Asdey 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, web typography, editorial, signage, presentations, clean, modern, friendly, neutral, minimal, versatility, readability, neutral branding, modern clarity, simplicity, geometric, rounded, open counters, even rhythm, crisp terminals.
This sans-serif has a clean, geometric skeleton with smooth circular and elliptical curves and largely uniform stroke thickness. Forms are open and legible, with straightforward construction and minimal optical quirks. Rounds (O, C, G, 0) are near-circular, while straight-sided letters (E, F, H, N) keep crisp verticals and horizontals. Lowercase maintains a simple, contemporary structure with single-storey a and g, a compact, centered dot on i/j, and a short-armed t that reads clearly in text.
It suits interface and product text, web layouts, and general-purpose editorial settings where clarity and an even typographic color are important. The straightforward shapes and open counters also make it a solid choice for wayfinding, labels, and presentation graphics at medium to large sizes.
The overall tone is modern and neutral with a friendly, approachable softness coming from its rounded bowls and uncomplicated shapes. It feels unobtrusive and practical, designed to stay out of the way while remaining pleasant and readable.
The design appears intended as a versatile, everyday sans-serif with geometric influence: clear, consistent letterforms, restrained personality, and dependable readability across a wide range of general design contexts.
The numerals are simple and consistent with the letterforms, with a rounded 0 and clean, open shapes that maintain clarity at display sizes. Curved joins and terminals avoid sharp calligraphic contrast, supporting a steady texture across mixed-case copy.