Sans Superellipse Lury 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Boldine' by Fateh.Lab, 'Fatbold Slim' by IKIIKOWRK, 'EFCO Growers' by Ilham Herry, 'PTL Highbus' by Primetype, and 'RBNo2.1' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, retro, friendly, chunky, posterish, impact, approachability, retro flavor, display clarity, branding, rounded, soft, compact, bulky, squat counters.
A heavy, rounded display sans with a compact footprint and strongly softened corners throughout. Strokes are monolinear and thick, with rounded-rectangle construction that produces squared-off bowls, narrow apertures, and small, pill-shaped counters. Terminals are consistently blunt and rounded, and the vertical rhythm feels steady and blocky, creating dense word shapes. Uppercase forms read tall and sturdy, while lowercase maintains simplified, geometric silhouettes with minimal detail and tight internal spaces.
Best suited for short-form display settings such as headlines, posters, brand marks, and packaging where its thick strokes and rounded geometry can read clearly. It also works well for playful signage and callouts, especially when set with generous tracking or ample line spacing to offset its dense interior spaces.
The overall tone is friendly and buoyant, leaning toward a retro, cartoon-adjacent warmth rather than a strict modernist feel. Its chunky geometry and soft corners give it an approachable, playful voice that still feels bold and confident. The dense forms create an energetic, attention-grabbing presence suited to expressive messaging.
The design appears intended to deliver maximum impact with a soft, approachable edge—using superelliptical, rounded-rectangle shapes and minimal stroke modulation to create a cohesive, bold display voice. Its simplified forms prioritize personality and silhouette over fine typographic detail, aiming for strong recognition in large-scale use.
At text sizes the tight counters and closed apertures can reduce differentiation between similar shapes, while at larger sizes the distinctive rounded-rect geometry becomes a defining feature. The numeral set matches the same compact, softened construction, supporting strong visual consistency across headings and short statements.