Script Hovi 7 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, invitations, friendly, retro, expressive, confident, casual, handcrafted feel, display impact, signature style, quick brush look, brushy, looping, connected, rounded, slanted.
A brush-style script with a steady rightward slant and compact proportions. Strokes are thick and smooth with rounded terminals and only slight modulation, creating a dark, continuous texture in words. Letterforms favor open counters and simple joins, with occasional looped entries/exits and a few distinctive crossings in capitals that add character without becoming overly ornate. Spacing and connections feel natural and handwritten, producing a lively rhythm across longer lines of text.
Well suited for branding and packaging where a friendly, handcrafted signature is desired, as well as posters, headlines, and social graphics that need bold script impact. It also works for invitations, greeting cards, and short phrases where the connected cursive rhythm can carry the design.
The overall tone is warm and personable, with a classic sign-painting and mid-century casual feel. It reads as energetic and confident rather than delicate, lending a conversational voice that still feels polished. The generous curves and looping capitals add a touch of charm and nostalgia.
Likely designed to capture the look of quick brush lettering—smooth, connected, and highly legible at display sizes—while retaining enough irregularity and looped detail to feel authentically handwritten. The emphasis appears to be on strong word shapes, energetic movement, and a cohesive script texture across lines.
Capitals are prominent and stylized, standing out through larger curves and occasional flourish-like strokes, while lowercase maintains a more streamlined cursive flow. Numerals match the script’s rounded, brushy construction and keep the same forward momentum for cohesive mixed content.