Sans Superellipse Doley 6 is a regular weight, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Acumin' by Adobe, and 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype (names referenced only for comparison).
Keywords: posters, packaging, headlines, branding, labels, friendly, quirky, casual, handmade, retro, approachability, compactness, personality, display clarity, soft geometry, rounded, condensed, soft, playful, informal.
A condensed, rounded sans with softly squared curves and gently blunted terminals. Strokes are monolinear and steady, with minimal contrast and a slightly irregular, hand-drawn finish that keeps edges from feeling mechanically perfect. Counters are compact but open enough to stay legible, and curves tend toward superellipse-like rectangles rather than true circles. Overall spacing and proportions read tight and efficient, with tall, narrow forms and a consistent vertical rhythm across letters and numerals.
Best suited for headlines, short paragraphs, and display copy where a compact footprint and friendly personality are useful—such as posters, packaging, labels, café menus, and playful branding. It can also work for UI callouts or captions when you want a narrow, soft-edged voice with clear letterforms at moderate sizes.
The tone is warm and approachable, with a quirky, slightly retro sign-painting character. Its softened geometry and subtle wobble lend an easygoing, human feel—more personable than clinical—making it read as friendly and informal rather than corporate.
The design appears intended to combine condensed proportions with soft, rounded geometry and a lightly handmade texture, creating a personable sans that feels crafted yet orderly. It prioritizes a distinctive, space-saving silhouette and an approachable mood over strict geometric precision.
Round dots and punctuation reinforce the soft geometry, while several letters show small idiosyncrasies (like subtly uneven joins and slightly tapered corners) that add charm without becoming messy. Numerals follow the same narrow, rounded-rect form language for cohesive texture in running text.