Sans Normal Kulun 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Galano Grotesque' by René Bieder, 'Malnor Sans' by Sikifonts, 'Atyp' and 'Atyp BL' by Suitcase Type Foundry, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, energetic, sporty, modern, assertive, dynamic, impact, emphasis, momentum, modernity, clarity, slanted, compact joins, rounded terminals, open apertures, geometric.
A heavy, right-slanted sans with broad proportions and smooth, low-contrast strokes. Forms lean on rounded geometry—circular bowls and generous curves—balanced by crisp, straight diagonals in letters like A, K, V, W, and Z. Counters stay fairly open for the weight, with clean joins and largely uniform stroke thickness; terminals are mostly cut on the slant, giving a forward-angled rhythm across words. Numerals follow the same sturdy construction, with simple, high-impact shapes and minimal detailing.
Best suited to attention-driven applications such as headlines, posters, storefront or event signage, packaging callouts, and brand marks that benefit from an energetic slanted voice. It can also work for short UI or social graphics where emphasis and quick scanning matter more than long-form reading comfort.
The overall tone is fast, confident, and contemporary. The consistent slant and thick strokes create a sense of motion and emphasis, lending the face a sporty, promotional feel that reads as bold and upbeat rather than formal or delicate.
This design appears intended as a high-impact display sans that combines geometric roundness with a forward-leaning stance. The aim is likely to deliver strong presence, modern clarity, and a sense of speed while keeping letterforms straightforward and consistently constructed.
The sample text shows strong word-shape cohesion at larger sizes, where the slant and wide set create a pronounced horizontal sweep. Round letters like O and Q look especially full and stable, while the punctuation and dots appear compact and sturdy, matching the weight of the alphabetic forms.