Sans Superellipse Irmy 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, signage, playful, chunky, retro, toy-like, friendly, impact, friendliness, display emphasis, geometric branding, retro flavor, rounded, soft corners, geometric, blocky, compact counters.
A heavy, rounded-rectangle sans with compact counters and softened corners throughout. Curves read as superellipse-like bowls and terminals, while horizontals and verticals stay broad and rectangular, creating a strong, poster-style texture. The lowercase is built on a large x-height with short ascenders/descenders, and joins are generally blunt with minimal taper. Spacing appears fairly tight in text, producing a dense, solid rhythm and high color on the page.
Best suited to large sizes where its dense shapes and rounded geometry can read clearly and confidently—posters, headlines, packaging, and storefront or wayfinding-style signage. It can also work for short punchy UI or label text where a friendly, high-impact voice is desired, but extended paragraphs may feel heavy due to the strong overall color.
The overall tone is bold and approachable, with a playful, slightly retro display feel. Its soft geometry and chunky proportions give it a toy-like friendliness while still projecting confidence and impact.
This design appears intended as an attention-grabbing display sans that merges geometric construction with softened, rounded-rectangle forms. The goal seems to be maximum visual impact with an inviting, playful personality and consistent, sturdy letterforms across cases and numerals.
Several forms emphasize squarish bowls (notably in C/O/e) and angular notches in joins and diagonals, which adds character without introducing sharp, delicate details. Numerals match the same blocky, rounded-rect language, keeping a consistent, emphatic presence in headings.