Sans Superellipse Hurot 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Miura' by DSType, 'Branding SF' by Latinotype, 'Prelo Condensed' by Monotype, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, compact, industrial, sporty, contemporary, impact, space-saving, clarity, blocky, squared, rounded, condensed, high-contrast.
A compact, heavy sans with rounded-rectangle construction and broadly squared counters. Strokes read as consistently thick with minimal modulation, and terminals are mostly blunt or softly radiused, giving the shapes a cut-from-a-block feel. Curves (O/C/G/Q) lean toward superelliptical forms rather than true circles, while verticals stay dominant and sidebearings feel tight, producing dense, economical word shapes. The lowercase is sturdy and simplified, with single-storey a and g, a short-armed r, and a squat, closed e; numerals are equally weighty and straightforward with strong vertical emphasis.
Best suited to display applications where bold, compact letterforms are an advantage: headlines, posters, logos/wordmarks, packaging fronts, and short signage messages. It can work for brief UI labels or captions when spacing is opened up, but it’s most compelling when used as a strong typographic accent rather than long-form reading.
The tone is forceful and no-nonsense—built for impact and fast recognition. Its tight rhythm and squared geometry evoke utilitarian signage, athletic branding, and modern industrial graphics, with a slightly retro poster sensibility when set large.
The design appears intended to deliver maximum impact in minimal horizontal space, pairing a condensed footprint with rounded-rectangular construction for a modern, sturdy voice. It prioritizes bold silhouette, simple internal forms, and strong vertical structure to stay legible and confident at large sizes.
In text, the dense color can become visually insistent, so it tends to read best with generous tracking/leading or at display sizes. The pronounced blockiness and tight apertures increase punch, while the rounded corners keep it from feeling harshly mechanical.