Sans Normal Ifmos 10 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, social media, playful, friendly, retro, casual, energetic, casual display, retro flavor, friendly branding, hand-drawn feel, high impact, rounded, brushy, soft terminals, compact, bouncy.
A slanted, rounded sans with a brush-like construction and smoothly inflated strokes. Shapes lean forward with compact proportions and a lively rhythm, while counters stay fairly open for the weight. Terminals are soft and often slightly tapered, giving the letters a hand-drawn feel without sharp corners or hard edges. Numerals and lowercase follow the same buoyant, compact structure, producing a cohesive, punchy texture in text.
This font works best in display roles where a bold, friendly voice is needed—headlines, posters, brand marks, packaging callouts, and social media graphics. It can also suit short UI labels or titles when an informal, energetic tone is desired, especially at sizes that preserve interior counters and spacing.
The overall tone feels upbeat and personable, with a vintage sign-painting and casual script-adjacent energy. Its rounded forms and soft terminals read as approachable and fun rather than formal or technical, making it well suited to friendly, expressive messaging.
The design appears intended to deliver an informal, hand-painted/marker-like impression in a clean sans framework—prioritizing warmth, momentum, and visual impact over strict geometric neutrality.
The slant and rounded joins create strong motion across lines, and the heavy strokes produce a dark, attention-grabbing color. The character set shown emphasizes smooth curves and simplified forms, keeping the look consistent from caps to lowercase and figures.