Sans Normal Efraz 11 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, ui, packaging, airy, modern, friendly, lively, casual, motion, approachability, clarity, modernity, monolinear, humanist, rounded, open apertures, soft terminals.
A lightly built italic sans with smooth, rounded bowls and a gently humanist construction. Strokes feel mostly even with subtle modulation, and many terminals finish softly, sometimes with slight tapers that keep the texture clean rather than mechanical. The oblique angle is consistent and gives letters a forward rhythm, while counters stay open and generous for clarity. Proportions are balanced with a moderate ascender/descender reach and numerals that read clearly in a slanted setting.
Well suited for brand identities that want a modern, personable voice, as well as editorial headlines and pull quotes where italic energy is desirable. It can work for interface accents, product packaging, and marketing collateral that benefits from a light, fast-moving typographic texture. The clear numerals also support applications like pricing, dates, and short data snippets.
The overall tone is contemporary and approachable, with an easygoing motion from the italic slant. Rounded forms and open counters make it feel friendly and conversational rather than formal or technical. It suggests speed and lightness without becoming sharp or aggressive.
The design appears intended to provide a clean italic voice with a human touch—combining modern simplicity with rounded, open shapes for readability and warmth. It prioritizes forward motion and smooth rhythm, making it effective as an expressive companion to more neutral text faces.
In text, spacing and rhythm produce a smooth, continuous flow, with curved letters (like o/c/e) reading particularly cleanly. The design relies on curvature and soft joins more than abrupt corners, helping maintain an even color at larger paragraph sizes and in short headlines alike.