Sans Normal Onbab 21 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Whitney' by Hoefler & Co., 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'Sana Sans' by Latinotype, 'TheSans' by LucasFonts, 'Modal' by Schriftlabor, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, contemporary, confident, playful, approachability, impact, clarity, modernity, rounded, soft corners, compact, open apertures, large counters.
A heavy, rounded sans with soft corners and broadly circular curves. Strokes are uniform and sturdy, with generous counters and open apertures that keep the dense weight readable. Proportions feel slightly compact with wide, stable verticals; terminals are clean and mostly blunt, avoiding sharp joins. The lowercase shows a single-storey “a” and “g,” a simple, functional “t,” and a square-shouldered “n/m” rhythm that reads clearly in text.
Best suited for headlines, brand marks, packaging, and short-to-medium text where a strong, friendly voice is needed. The large counters and open shapes help maintain legibility at larger sizes on screens and in print, while the weight and compact rhythm provide strong presence in posters and signage.
The overall tone is approachable and modern, with a warm, slightly playful friendliness coming from the rounded geometry and smooth joins. Its dense presence feels confident and straightforward rather than technical or delicate, making it well-suited to upbeat, people-forward messaging.
The design appears intended to deliver a modern, approachable geometric voice with high visual impact. Its rounded construction and uncomplicated forms prioritize clarity and warmth, aiming for dependable readability while projecting a friendly brand personality.
Round letters like O/C/G are close to circular, giving the design a consistent geometric backbone. Diagonals (V/W/X/Y) are strong and stable, and numerals are similarly robust with simple, high-impact shapes for display use.