Sans Normal Welaz 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, retro, playful, friendly, soft, bold, display impact, retro feel, friendly branding, casual energy, rounded, brushy, swashy, bouncy, high-ink.
A heavy, right-slanted italic with broad, rounded strokes and smoothly blunted terminals that create a soft, inked look. Curves are full and slightly squarish in places, giving counters a compact, cushioned feel, while diagonals and joins show a brush-like modulation without sharp corners. The rhythm is lively and slightly bouncy, with generous stroke mass and simplified, sans-like construction that stays clean even as forms swell and taper subtly. Numerals and capitals follow the same rounded, forward-leaning logic, with sturdy shapes and minimal interior detail.
Best suited for short, high-impact settings such as headlines, posters, packaging, branding marks, and display signage where its rounded weight and italic momentum can carry personality. It can work for brief editorial callouts or social graphics, but the dense, heavy forms are most effective at larger sizes with comfortable spacing.
The overall tone is upbeat and nostalgic, with a confident, friendly voice that reads like bold signage or classic casual lettering. Its slant and swelling curves add energy and warmth, leaning more fun and approachable than formal or technical.
The font appears designed to deliver a bold, approachable display voice that evokes vintage sign-painting and casual brush lettering, combining strong stroke weight with rounded, simplified forms for quick visual recognition.
The design favors smooth continuity over strict geometric precision, producing a hand-painted impression while remaining uniform enough for set text. Apertures tend to be on the tighter side, so the face feels dense and punchy, especially in longer lines.