Sans Normal Borag 12 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Mahameru' and 'Mahameru Arabic' by NamelaType (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, packaging, modern, friendly, clean, approachable, informal, approachability, clarity, contemporary tone, everyday usability, rounded, soft terminals, humanist, open counters, lively rhythm.
A rounded, low-contrast sans with softly tapered terminals and gently modulated strokes. Curves are generous and open, giving letters like C, G, O, and S a smooth, airy feel, while straight strokes retain slight softness at the ends rather than hard cuts. The lowercase shows a tall, prominent x-height with compact ascenders and descenders, producing a dense, readable texture in paragraphs. Overall spacing feels even and calm, with a slightly humanist, drawn quality that keeps forms from feeling rigidly geometric.
Well-suited for interface copy, product branding, and marketing headlines where a clean but welcoming voice is needed. The open counters and tall lowercase proportions support comfortable reading in short paragraphs, while the rounded construction keeps display settings from feeling harsh. It also fits packaging and signage contexts that benefit from clear forms with a friendly, contemporary presence.
The tone is modern and friendly, combining clarity with a subtly playful softness. It reads as approachable and contemporary rather than technical, with rounded details that reduce severity and add warmth in headlines and UI-sized text alike.
Likely designed to provide an everyday sans serif with a warm, human touch—balancing modern simplicity with softened terminals and open shapes for easy, pleasant reading across display and text contexts.
Distinctive details include single-storey lowercase forms (notably the a) and rounded, somewhat calligraphic joins in letters like k and v/w, which add character without becoming decorative. Numerals are straightforward and legible, matching the letterforms’ soft-terminal treatment for a consistent, cohesive color on the page.