Sans Normal Uhboh 13 is a regular weight, normal width, medium contrast, upright, tall x-height font visually similar to 'Litmus' by Indian Type Foundry, 'JAF Bernini Sans' by Just Another Foundry, 'Ocean Sans' by Monotype, 'Clear Gothic Serial' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, 'Indecise' by Tipo Pèpel, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, labels, modern, neutral, clean, direct, friendly, clarity, versatility, readability, utility, neutrality, open apertures, crisp, balanced, robust, high legibility.
This sans serif shows sturdy, even strokes with gently rounded curves and squared-off terminals. Letterforms are compact and efficient, with a tall x-height and relatively short ascenders/descenders that keep lines visually dense. Counters are open and clear, and curves (C, G, O, S) are smooth without looking geometric to the point of rigidity. The lowercase is simple and workmanlike, with single-storey a and g, straightforward i/j dots, and a pragmatic, readable rhythm across text.
It suits interface copy, product labeling, and general-purpose brand typography where consistent legibility is the priority. The tall x-height and open counters make it comfortable for paragraphs and dense informational layouts, while the sturdy forms also hold up well in headings and navigational signage.
The overall tone is modern and matter-of-fact, with a slightly friendly edge from the rounded construction and open shapes. It feels utilitarian rather than expressive, aiming for clarity and confidence in everyday communication.
The design appears intended as a versatile, no-nonsense sans serif for broad, everyday use. Its choices favor quick recognition, stable texture, and predictable performance across sizes rather than distinctive stylistic quirks.
Spacing appears steady and practical, supporting continuous reading in the sample text. Numerals are plain and readable, matching the letterforms without drawing extra attention.